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Rawlife aims to encourage and involve a wider theatre audience in Belfast and
surrounding areas and on tour throughout Ireland. To provide opportunities to
local talented artists and to this end Rawlife holds open auditions.
In today's market the choice of entertainment is more prolific than ever with
home cinemas, DVDs, state of the art gaming systems and low budget movies and
as such theatre has an uphill struggle to compete. Who can blame a modern
audience for looking past theatre? Rawlife recognises the need to hit the
ground running directly at their target audience rather than idly casting a net
and sitting round waiting. Rawlife achieves its objectives through the
following means:
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removing the formality of the theatre experience by staging shows in
night-clubs, pubs and cabaret style environment
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offering an entire package of evening entertainment pre and post show e.g.
post-show night-club DJ set, pre-show wine reception etc.
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progressive marketing aimed at a modern audience
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choosing material, which is highly thought provoking and relevant to social
climate and issues
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inclusion in local festivals
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innovative use of performance space. We use unconventional spaces for
performance in order to bring the theatre to the usual frequenters of the space
while maintaining a high artistic standard.
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